Great design starts by solving a problem.

To understand the problem, you need to understand the people who experience the problem. I call my approach “Think, Make, Do”.

By thinking, an opinion is formed. A hypothesis for validation is established. Most importantly, the opinion is based on investigation and empathy.

Making involves building. Create prototypes that validate thinking is the best way forward.

By doing, our prototype is tested. This gives everyone confidence in the original thinking, or help improve it.

Download a short description of Think-Make-Do.